Best way to push leads to Marketo via API | Community
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Eli_Avital
Eli_Avital
Level 1
March 29, 2017
Question

Best way to push leads to Marketo via API

  • March 29, 2017
  • 1 reply
  • 3454 views

Hey all,

I wish to find the best way to push leads from my product and into a customer's Marketo account via API integration.

* Leads will come with additional data so will require mapping against the customer's Marketo fields

* Customers may want to push leads into a specific list in their Marketo account

Any suggestions?

Thanks in advance!

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
March 29, 2017

Please move the thread to Products and we'll pick it up there. "Community" is for website feedback, not product support -- and yes, this is confusing!

Eli_Avital
Eli_AvitalAuthor
Level 1
April 9, 2017

Thanks Sanford. Done.

Can you assist?

SanfordWhiteman
SanfordWhiteman
Level 10
April 9, 2017

The standard way is the REST API Push endpoint: http://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#!/Leads/pushToMarketoUsingPO…

You'll be adding leads to a Program, and the customer can take their own actions from there using Flow steps.

You need to be very attentive to the client's API call limit, which is shared by all their integrations. The way to be a good integration "citizen" is to place an absolute limit on the number of calls you will allow per day.

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