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Anonymous
August 17, 2015
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Best way to execute purchased list

  • August 17, 2015
  • 2 replies
  • 1560 views

Hi all

We have purchased a list from Info Global Data of about 150k and wanted to send a small sample (about 3k). But, we wanted to protect our IP and not be caught by any spam cops and get black listed. Someone in my dept recommended SendGrid instead of using Marketo for this particular send. Not sure if anyone has alternatives or other suggestions on how you have handled something like this??

Thank you!

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Best answer by Dan_Stevens_

Always be very cautious about purchased list data - especially when using them in countries with very strict spam/data privacy laws (Canada, Germany, Australia, etc.).  Not only can you negatively your reputation (if on a dedicated IP address), but others as well (if using a shared IP address).  Are these net-new leads/companies or an expansion of contact data at existing customers of yours?

2 replies

Dan_Stevens_
Dan_Stevens_Accepted solution
Level 10
August 17, 2015

Always be very cautious about purchased list data - especially when using them in countries with very strict spam/data privacy laws (Canada, Germany, Australia, etc.).  Not only can you negatively your reputation (if on a dedicated IP address), but others as well (if using a shared IP address).  Are these net-new leads/companies or an expansion of contact data at existing customers of yours?

Josh_Hill13
Josh_Hill13
Level 10
August 17, 2015

I agree with Dan and would go further - DO NOT send to this list. I don't know anything about how the list was collected, its countries, etc...but even 3000 emails can burn a hole in your rep because I bet it has a bunch of spam traps in there.

I suppose you could use another email tool, but your sending domain name is also blacklisted, not just your IP.

A better approach is to rent space in someone else's newsletter and drive traffic to an irresistible offer.

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