Best way to add leads to a nurture campaign | Community
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Anonymous
July 15, 2015
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Best way to add leads to a nurture campaign

  • July 15, 2015
  • 1 reply
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I am attempting to set up a nurture campaign. I would like to send an initial email. If the recipient clicks on any link in the email I would like to send them to Stream 1. If there is no interaction/engagement I'd like to send them to Stream 2 (default stream). In the initial email I have the flow set up like this:

Do I need to have two other campaigns that Add to Engaged (stream 1) and Add to Non-Engaged (stream 2)? What is recommended best practices for what I'm trying to do? I don’t want two campaigns running that could add people to the streams more than once. Can that even happen or will Marketo see that they are already added to that engagement program and not add them again?

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Best answer by Josh_Hill13

That could work.

You need a Batch Entry and a Trigger Entry to pull in existing records and then new records.

You may want to do Clicked Link in Email CONTAINS "XXXX"

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
July 15, 2015

That could work.

You need a Batch Entry and a Trigger Entry to pull in existing records and then new records.

You may want to do Clicked Link in Email CONTAINS "XXXX"

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