Best way of doing an attend or engage and change the score | Community
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A
Anonymous
March 18, 2015
Question

Best way of doing an attend or engage and change the score

  • March 18, 2015
  • 13 replies
  • 2762 views

Hi Marketo Community!

Do someone has a solution for this:

We can track when someone register for a event/seminar, can when the person physical attend to the event/seminar, we also want to plus the score, but for some good reasone we can't track that. So we have to do that manuel, and thats fine, but do someone has a solution for how to set it up?

So we manuel can plus the score when someone is engaging og attending an event/seminar?
 

Thanks!

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13 replies

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A
Anonymous
March 19, 2015
Hi Dan Stevens, thanks for your answer. So lets say we are holding an event/seminar, we can mark "attended" and it will change the score? I jsut have to be clear about that.
A
Anonymous
March 19, 2015
Hi Mads, you will need a smart campaign in place that is triggered by someone's program status to changed to "attended". The flow step would then be a change score, + the number of points you want to give an attendee. This will not happen automatically, you will need to set up a smart campaign within your scoring.
Dan_Stevens_
Dan_Stevens_
Level 10
March 19, 2015
Dory is spot on.  Marketo doesn't really do anything automatically.  What it does do is provide very powerful tools to allow you to develop your workflows and processes appropriately for how your organization operates.  Channels, program statuses and smart campaigns are the core to most of this.  With regards to lead scoring, you can either do that at the program level or setup a common lead scoring framework that applies to all program (which we discussed in this thread).  We don't do any lead scoring at the program level.
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