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Anonymous
November 17, 2015
Question

Best Recommended Hidden Fields for a Form?

  • November 17, 2015
  • 2 replies
  • 2441 views

We are in the process of deploying Marketo. Can you suggest all the best practices and suggested fields that should be included as hidden fields on a form. For example, for a "See a Demo" form, we want to make sure we know the lead source, referrer, lead source detailed, ppc campaign that drove the conversion, etc.

Thanks.

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2 replies

Stijn_Heijthuij
Stijn_Heijthuij
Level 6
November 17, 2015

Hi Ron,

Here's what I've used in the past:

We created fields for everything we wanted to log and then pulled it from either the referrer or the URL.

This will really depend on what you're passing on and what you want to measure.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 17, 2015

    If you are attempting to gather Referrer Parameters, I cannot recommend strongly enough that you use SSL on your landing page (i.e. upload the cert to Marketo and the $ to install it).

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    November 17, 2015

    Hi @Sanford Whiteman​,

    Can you please elaborate on this and explain why is SSL required here ?

    Thx in advance,

    -Greg

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 17, 2015

    Because if the referrer is running SSL -- and with "SSL Everywhere" policies this is increasingly likely -- and you're not, you won't see the referrer. Ever.

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