Best Practieces for Email Preference Centre | Community

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Question

Best Practieces for Email Preference Centre

Forum|Forum|12 years ago
April 15, 2014
1 reply
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Does Marketo or any Marketo customers have any best practices for setting up Email Preference Centre?

Marketo

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Level 10

Yes,

Please see my other threads and this slideshare. There are tons of options, so you need to decide on:

channels you'll use - events, roadshows, webinars, emails
types of comms - blog, invitations, promos, etc
what should be displayed
how to manage the lists so you know who opted in/out
how to comply with various laws

http://www.slideshare.net/jdavidhill/marketo-email-reputation-management