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A
Anonymous
October 30, 2013
Question

Best practices around account based marketing

  • October 30, 2013
  • 4 replies
  • 1137 views
Marketo is awesome at getting insight to the sales team at the contact level.  Getting intelligence on the account level or by buying teams for B2B can be much more challenging.   I'd love to hear what has worked for other people, and what hasn't.  A few things I've heard suggested but haven't received any feedback on are:
  • Aggregate scoring on the Account record
  • Flows that automatically convert leads to the correct account
  • Target Account Campaigns
  • Dedicated marketing people to convert, consolidate and analyze
Any others?

Thanks
Josh
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4 replies

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Anonymous
October 30, 2013
Great question, I'm anxious to see what everyone has to say about this one.
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Anonymous
October 31, 2013
I would definitely like to hear what other people are doing, too. More insight at the account level would be incredibly useful for us. We have account teams--groups of reps who each sell different products but work on the same account. It would be great to show them a rollup that would reflect how an entire company is engaging with us across product lines and business units.
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Anonymous
April 2, 2014
does anyone know of a session at Summit that's covering this?  there are so many.. I'm still making my agenda. thanks!

A
Anonymous
April 2, 2014
And I found a session:   Wednesday April 9 at 11 am. 


Generating the Most Qualified Leads with Real-Time Account-Based Marketing

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