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Thai_Luong
Thai_Luong
Level 2
March 9, 2020
Solved

Best practice to build a progressive scoring campaign?

  • March 9, 2020
  • 1 reply
  • 2796 views

Hello there!

I have a very simple drip campaign that I plan on running when a user signs up for a free trial. Basically 1 email a week over the course of the month.

 

My question is, does anybody have any tips/best practices on how to build out a progressive scoring system using smart campaigns?  Essentially, I'd like to score users like this:

  • email 1: open -1pt, click- 2pts
  • email 2: open 2pts, click - 3pts
  • email 3: open 3pts, click - 4pts
  • email 4: open 4pts, click - 5pts.

Any tips/best practices would be greatly appreciated!!

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Best answer by SanfordWhiteman

Can't in good conscience tell you how to build this without also mentioning it will be useless (or worse). Mail scanners will click your links, and opens are dependent on images being enabled. 

 

In any case, you can create score tokens and pass them to Change Score.   2 choices:

 

  • multiple Programs + Smart Campaigns, each of which has their own copy of the score tokens (and the tokens have exactly the same names, like {{my.Open Score}} and {{my.click Score}}).  
  • one Program and multiple Smart Campaigns, and because you have a limited surface area to cover here, the score tokens can be {{my.Open Email 1 Score}}, {{my.Open Email 2 Score}}, etc.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
March 9, 2020

Can't in good conscience tell you how to build this without also mentioning it will be useless (or worse). Mail scanners will click your links, and opens are dependent on images being enabled. 

 

In any case, you can create score tokens and pass them to Change Score.   2 choices:

 

  • multiple Programs + Smart Campaigns, each of which has their own copy of the score tokens (and the tokens have exactly the same names, like {{my.Open Score}} and {{my.click Score}}).  
  • one Program and multiple Smart Campaigns, and because you have a limited surface area to cover here, the score tokens can be {{my.Open Email 1 Score}}, {{my.Open Email 2 Score}}, etc.
Thai_Luong
Thai_LuongAuthor
Level 2
March 10, 2020

Thanks for the heads up and suggestions @sanfordwhiteman 

 

I guess I'll run the scoring campaigns and see what happens.  In addition to the 2 suggestions you provided, would this logic also work?

 

Thanks in advance!

 

Tori_M_Forte
Tori_M_Forte
Level 2
March 25, 2020

Hi Thai - yes, you can build the score changes (the +2, +3) into smart campaigns flow steps directly OR reference tokens to make the score change. Both will technically work to change the score value. The main benefit of using tokens is the ability to make changes at scale, in one place (typically on the program or local folder level). 

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