Best practice to add email program to nurture/engagement program | Community
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A
Anonymous
November 17, 2016
Question

Best practice to add email program to nurture/engagement program

  • November 17, 2016
  • 1 reply
  • 3543 views

As I cannot add an email program to a nurture/engagement program - what would be best practice to have the correct program status available? Should I add a channel like email to the default program type with the appropriate status?

Thanks for your feedback!

Regards Katrin

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    1 reply

    Frank_Breen2
    Frank_Breen2
    Level 8
    November 17, 2016

    Katin, do you have Member of Engagement Program filter in your Smart List of your Smart Campaign: Add a Program to an Engagement Program Stream - Marketo Docs - Product Docs? When you say email program, do you mean Default Program, as Email Send Programs can not be added to Engagements.

    A
    Anonymous
    November 17, 2016

    Hi Frank,

    yes, I have this filter included in my smart campaign. I know that email send programs cannot be added to engagements - that is why I asked for a best practice way to add something similar to the engagement program - maybe I have to create something similar like email send as default program?

    Regards Katrin

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    November 17, 2016

    Just use normal programs within the engagement program - assuming you've defined your channels/program statuses properly.  This also provides greater flexibility and better reporting (since you can define success within each program, rather than at the EP level.

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