Best Practice: Nesting Programs in Engagement Nurtures? | Community
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A
Anonymous
October 17, 2013
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Best Practice: Nesting Programs in Engagement Nurtures?

  • October 17, 2013
  • 3 replies
  • 1910 views

Hi All,

Quick Question. I am creating individual programs for all the whitepapers that my organization has to offer and I will be adding them (on a program basis) to an engagement nurture.

My question is....is it a best practice to nest these programs inside of the engagement nurture? Or should these individual whitepaper programs live indepentently and outside of the engagement nurture?

Maybe there isn't one right way - but I would love to hear how people are doing this!

Thanks,
Taylor

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Best answer by
Hi Taylor, 

If the whitepapers make up part of your overall nurturing strategy, then best practice dictates that they should be included in your engagement nurture. However, if they are standalone whitepapers that you simply want to drip in as and when they could potentially be useful, I'd advise that you keep them as an independent program. 

Hope this helps - and good luck!

Jade

3 replies

A
Anonymous
Accepted solution
October 17, 2013
Hi Taylor, 

If the whitepapers make up part of your overall nurturing strategy, then best practice dictates that they should be included in your engagement nurture. However, if they are standalone whitepapers that you simply want to drip in as and when they could potentially be useful, I'd advise that you keep them as an independent program. 

Hope this helps - and good luck!

Jade
A
Anonymous
October 17, 2013
Taylor:

If you want to ensure that someone only receives that asset once, creating a program piece for each and nesting it is the only way I know of to ensure someone only receives it that one time.

Mike
    A
    Anonymous
    October 23, 2013
    Follow up -

    Thanks for the suggestions! I ran some testing and my results showed that they can live independently outside of the nurture structure.

    For the content to not be sent twice, the record must have a program status that indicates it is a member and has received the content.

    Thanks!
    Taylor
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