Question
Best Practice Long Term Campaign
I'm looking for some best practice or pros/cons for how to do a long term promotional campaign. Basically, we have a promotion that will run from March-May with several emails that will be sent throughout that time frame. We use programs in Marketo & sync them to campaigns in Salesforce. What I'm trying to figure out is which is the better way to do it?
Do I set up 1 overall campaign and have multiple emails within that campaign? I would then want to set up my member statuses to show which email they opened/clicked or responded to.
Or do I set up a parent campaign within Salesforce and then have each individual email be a separate child campaign? So each SF child campaign will have a unique program within Marketo.
Any thoughts on which way is better? Thanks!
Do I set up 1 overall campaign and have multiple emails within that campaign? I would then want to set up my member statuses to show which email they opened/clicked or responded to.
Or do I set up a parent campaign within Salesforce and then have each individual email be a separate child campaign? So each SF child campaign will have a unique program within Marketo.
Any thoughts on which way is better? Thanks!