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Anthony_Pica
Anthony_Pica
Level 4
January 11, 2017
Question

Best practice for sharing webinar recordings and collecting lead data (same program or new program?)

  • January 11, 2017
  • 2 replies
  • 7896 views

We had a live webinar and managed registrations with a Marketo form within a Marketo program that's synced to GoToWebinar. What's the best practice for sharing the webinar recording afterward while collecting lead data?

  • I see there are program statuses for Download and Attended On-demand. Should we use the same program with a new form and assign the lead either the Downloaded or Attended On-demand status?
  • Or would it be better to create a new program to separately collect lead data for the webinar recording?

I ask in particular because I couldn't find any information on what impact the Downloaded and Attended On-demand statuses might have in GoToWebinar.

I should also add that we have the Marketo program synced to SFDC if that makes a difference.

Thanks,

Anthony

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    2 replies

    J
    Julz_James
    Level 8
    January 11, 2017

    Hi Anthony,

    The first question is who are you going to share this recorded on-demand webinar with?  If its just with the people who registered and attended the webinar then I would build out within the same program.  However, why do you need a new form?  What extra information are you looking to gain?

    If you want to share the recorded webinar with a number of other leads (outside of the webinar registrants/attendees) I would build out a seperate webinar program and just use the 'Attended On-Demand' Status for success.

    I prefer to use the 'Attended On-Demand' Status as we always provided a link for them to watch the webinar online rather than downloading the actual webinar.

    Hope that helps?

    Julz

    A
    Anonymous
    December 12, 2017

    @Juli James

    I have my recording after the webinar scheduled to watch on demand, however the status watch on demand it's not showing in Marketo.. Is there anything I need to do?

    J
    Julz_James
    Level 8
    December 17, 2017

    Hi Sara,

    You have to make sure you've set that status for the Webinar Channel.  This can be done in Admin.

    Thanks

    Juli

    Gerard_Donnell4
    Gerard_Donnell4
    Level 9
    December 18, 2017

    Hi @Anthony Pica​,

    Option 1

    Allow people to continue to sign up for you webinar; change the landing page to now say watch on-demand or something similar.  Now, when someone fills in the form you direct them straight to the on-demand version and give them a status of "Attended 0n-Demand".  As @Juli James​ said above, you should have that status available if your program is built using the Webinar Event program channel.

    Option 2

    Create a new separate program to capture leads for the on-demand version.  You might want to do this if the program is evergreen or will not become redundant for a while.  This would be some type of gated content channel and the reason you would be building this program is to track the sign-ups to your webinar that come through your website gated-content channel rather than mixing them with the original attendees.

    The answer to you question is all based around your reporting, tracking and attribution in my opinion.

    Thanks,

    Gerard

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