Best practice for setting up Programs when Marketing to Multiple Digital Channels? | Community
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Parth_Thakkar
Parth_Thakkar
Level 2
October 22, 2019
Solved

Best practice for setting up Programs when Marketing to Multiple Digital Channels?

  • October 22, 2019
  • 1 reply
  • 3372 views

Hello, our team is set to start marketing to 3 digital marketing channels:

  1. Facebook
  2. LinkedIn
  3. Google Ads

All three channels will send traffic to the same demo form for now (with the possibility of channel specific demo forms in the future)

I was wondering what the best practices are with respect to setting up Programs for these, more specifically, do we just setup 1 Program for all 3 channels and label it as "Digital Marketing"

OR

Do we setup 3 programs, 1 for each channel?

Any insight here is incredibly appreciated!

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Best answer by Grace_Brebner3

Hey Parth, 

There's legitimate reasons for either approach, but in my opinion, creating individual programs for each channel would be excessive - & especially so if they're all using the same form, largely serving the same purpose. Rather, I would be tracking the referring UTM through hidden fields on the form, and using a single program set up. This will be more efficient than multiple programs, while still allowing you to report on performance at the referral source level.

Hope that helps

1 reply

Grace_Brebner3
Grace_Brebner3Accepted solution
Level 10
October 22, 2019

Hey Parth, 

There's legitimate reasons for either approach, but in my opinion, creating individual programs for each channel would be excessive - & especially so if they're all using the same form, largely serving the same purpose. Rather, I would be tracking the referring UTM through hidden fields on the form, and using a single program set up. This will be more efficient than multiple programs, while still allowing you to report on performance at the referral source level.

Hope that helps

Parth_Thakkar
Parth_ThakkarAuthor
Level 2
October 22, 2019

Makes sense! Thank you Grace!

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