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A
Anonymous
March 18, 2014
Question

Best Practice for Nurture Cadences

  • March 18, 2014
  • 2 replies
  • 789 views
Hello,

I was curious if there were any best practices for the cadence of a simple 5 touch email nurture around SEM (LinkedIn Advertising) leads?

I am providing one asset (Guides, Tip-Sheets, Infographics) within each email, and I am trying to space the timing of each send accordingly.

Thanks,
David

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
March 18, 2014
You could test it in different engagements or Streams.
A
Anonymous
March 19, 2014
Hi Josh,

I am not 100% confirmed on the order/lineup of my assets.  I wasn't sure if there were a common 'Wait' period figure for a 3-5 touch nurture?

Sorry if I am misunderstanding you.

Thanks,
David
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