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May 24, 2013
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Best practice for enriching with Data.com

  • May 24, 2013
  • 4 replies
  • 1328 views
Hi,

I'm sitting and will most likely implement data.com enrichment next week, however, i was just wondering what is best practice on the community?

- Is it to enrich everything?

- or is it to enrich once people fills out form?

Thanks!

/Kenneth
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Best answer by Josh_Hill13
Hi Kenneth,

I wrote a long article about how to do this properly. The functionality may be changing next month too, so keep an eye out for the new features list.

http://www.marketingrockstarguides.com/how-to-use-data-com-with-marketo-269/

4 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
May 25, 2013
Hi Kenneth,

I wrote a long article about how to do this properly. The functionality may be changing next month too, so keep an eye out for the new features list.

http://www.marketingrockstarguides.com/how-to-use-data-com-with-marketo-269/
June 25, 2013
Hi Josh,

Thank you! :)

Sadly it's no longer supported, so i couldn't get this up and running - sadly.

Thanks so much for you response though!

/Kenneth
July 11, 2013
Hi,

Do you have any updates on this functionality and integration. Kenneth- you say it's no longer supported?
July 12, 2013
Hi Kim,

Last i heard was that if you already had it in place, it was fine and you could use it.

If you don't have it in place, data.com's API (or something else) is no longer supported. Most likely due to Salesforce wanting to keep this an option for their own marketing cloud.

I think it is a real shame though ! :) Woulld love this feature in marketo :)

best
Kenneth