Best practice around HR leads | Community
Skip to main content
A
Anonymous
April 2, 2015
Question

Best practice around HR leads

  • April 2, 2015
  • 2 replies
  • 1147 views
We get a number of HR leads in our system (people who entered through our careers page, and are interested in our job postings). These people often end up filling out a form to learn more information about us.

What's the best practice for managing these leads?

A couple options I'm considering:
  • Tag them as "Unqualified" and leave them as leads
  • Convert them and associate them to an HR Pool account
  • Ignore them – let the sales reps filter them out (not ideal)
Any other thoughts? Would love to hear how others manage these situations.
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Rich_French1
Rich_French1
Level 2
April 2, 2015
Carolyn,
We handle this via the Lead Status and Lead Status Detail field.  The Lead Status picklist contains choices for Never a Buyer and Advocate.  Never a Buyer status would be for leads who should not receive any of our marketing communications and are subsequently flagged as Marketing Suspended.  The HR leads you mention would be slotted here in your scenario.  We automate this via a Reason for Request field on our Contact Us form.  Advocates would still receive marketing communication but their score does not increment and they will never be put in front of a sales rep.  The Lead Status Detail further stratifies the selection.

Here are the Lead Status and associated Lead Status Detail choices we use:
  • Never A Buyer
    • Junk
    • Competitor
    • Other
  • Acvocate
    • Analyst
    • Influencer
    • Consultant
    • Employee
Regards,
Rich
A
Anonymous
February 23, 2016

Hi Carolyn- We are new to Marketo and hoping there is a way to leverage Marketo capabilities so that we can use it as an Applicant Tracking System for HR & Recruiting. Rich, I appreciated his response and am hoping others will reply with ideas in this realm.

Terms & ConditionsAccessibility statement

Loading footer...