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A
Anonymous
October 15, 2014
Question

Best Practice around Bounced Email Addresses

  • October 15, 2014
  • 2 replies
  • 870 views
Hi All

What would be considered best pracitce in handling bounced emails?  Should I delete these out of Marketo? Salesforece?  Both?  I would really like guidance on this since i feel like they are dirtying up our data.

Thank you!
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2 replies

A
Anonymous
October 15, 2014
Hi Mary, I try sending my leads 3 emails, if all 3 get hard bounced, I mark them as marketing suspended. That way they are still in my system, but we stop trying to email them because it affects our delieverabilty rates.  As for soft bounces, I noticed that after a couple of tries the email does go through (sometimes), so I leave them alone. 

Hope that helps! 
Josh_Hill13
Josh_Hill13
Level 10
October 15, 2014
Mary,

Generally that's correct what Kristen said. Please see my extensive Guide on this.
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

There are also some threads related to this that can be helpful.
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