Best Method to resend an email to non-openers | Community
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Ele_de_Vere
Ele_de_Vere
Level 2
June 5, 2018
Question

Best Method to resend an email to non-openers

  • June 5, 2018
  • 4 replies
  • 11479 views

Hi Marketo community,

I am seeking to set up a reminder to open email to members of a campaign who have not opened the original (with a wait step of ~4 days). Has anyone had experience with setting this type of step up, and can you recommend an approach? I've looked at setting it up in a nurture stream, and also using basic smarts.

Keen to hear your thoughts!

Ele

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4 replies

Nicholas_Manojl
Nicholas_Manojl
Level 8
June 5, 2018

Using basic smarts should do the trick.

Add a wait step followed by a 'Send Email' with an 'add choice' added of 'Not opened email is...'. Click the x to remove whatever appears in the default choice box so the default choice reverts to 'Do nothing'.

You can use this wait step following the initial email send. For example, "Send an email, wait four days, send another email if they have not opened the email, otherwise do nothing."

Couple of caveats:

- "opens" are counted when the email client downloads a small image. Therefore, someone who reads your email but doesn't download the images is counted as a non-opener.

    Ele_de_Vere
    Ele_de_VereAuthor
    Level 2
    June 5, 2018

    Thanks Nicholas! Would you set it up as a program status send too?

    As example:

    Smart List

    Member of Program - True

    Program is - [Content Program name]

    Status is - Filled out Form (this will capture anyone who has requested the email, but not opened it. Once a lead opens the email, their status is updated to 'Opened email')

    Flow

    Wait - Duration 3 days

    Send Email - Reminder email

    Change program status to - Sent Reminder Email

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    June 5, 2018

    Is the "report" in this case a downloadable asset? Or is it in the body of the email?

    Steven_Vanderb3
    Adobe Employee
    Steven_Vanderb3Adobe Employee
    Adobe Employee
    June 5, 2018

    Keep in mind that email clients that do not load images will not have Opened Email activities tracked, so you may be re-sending the same email to people that have indeed opened and read it the first time.

      Josh_Hill13
      Josh_Hill13
      Level 10
      June 5, 2018

      Indeed.

      And I'd argue that re-sending an email like this is pretty annoying. If they didn't care the first time, why would they care again?

      Nicholas_Manojl
      Nicholas_Manojl
      Level 8
      June 6, 2018

      You might argue that (and I'd probably agree with you), but there is nothing wrong with experimenting and trying out different approaches.

      If it doesn't work, then stop doing it and try something else. If it does, great.

        Tiffany_Thomas
        Tiffany_Thomas
        Level 2
        June 6, 2018

        When I inherited our instance, the previous admin @Ande Kempf​ warned me against using too many wait steps.So, we use the filters "Was sent email = content email" and "Not opened email = content email" and then flow step "send email = reminder" and schedule it to send the day we actually want the reminder email to go out. This really works for us and allows for more control if there were to be something wrong with the email or program. We also use a different reminder email than the original so we don't annoy anyone that may have actually opened the original, but not downloaded the images.

          A
          Anonymous
          June 8, 2018

          Hi! Interesting topic.. I m trying to achieve something similar..

          I have a Newsletter program

          with an email and a smart campaign

          00. IF EMAIL x Opened then Change program status to INFLUENCED

          And i have a second email to target Non openers from the first email.

          I ve added a step to the flow os the smart campaign

          Wait n days

          send email (to non openers from the original email)

          Do i need to create a second smart campaign to track the status (opened --> influenced) of the second email or is it ok to just set everything up on one single smart camp?

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