Best B2B Social Management Partner | Community
Skip to main content
A
Anonymous
May 3, 2015
Question

Best B2B Social Management Partner

  • May 3, 2015
  • 2 replies
  • 3068 views
Looking for the best partner to intergrate with Marketo for social publishing, tracking, monitoring and reporting on FB, Twitter and LinkedIn. Two obvious candidates are Oktopost and Sprout Social, and I'd love to hear feedback, especially in terms of the Marketo integration.
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

A
Anonymous
October 23, 2015

I'm surprised no on came to the rescue on this one.

I found your question to see what to make of the Sprout Social + Marketo relationship but yours was the only question I found. Does anyone use this combination? and perhaps to OP, what did you decide back in May?

    Noah_Wong1
    Noah_Wong1
    Level 3
    March 3, 2016

    I would also like to know more information too. They are part of the LaunchPoint program but there's not mention of integration.

    D
    Daniel_Kushner1
    Level 2
    April 25, 2016

    Hi Noah,

    Here's some of things you can do with the Oktopost data once it's in Marketo (via the integration):

    Attributing social to leads in Marketo

    Marketo Integration: Social Lead Scoring

    Marketo Integration: Interesting Social Moments

    Marketo Integration: Lead Segmentation

    Hope this helps

    A
    Anonymous
    July 25, 2016

    Hi There! We use SproutSocial and Oktopost! We use Oktopost to create content, schedule posts, and then sync data to Marketo. When someone becomes a lead in Marketo, it will say they came from Oktopost and we are able to measure what posts are driving the most leads. We are able to which of our social posts our leads engaged with.

    The downside is that you can only track your own content with Okto; it does not capture all relevant social activities. We use SproutSocial for inbox management of the DM’s we send through our own automated demand gen system, Socedo. Sprout Social gives us a clean view into people’s direct messages in response to our messages. SproutSocial does not integrate with Marketo.

    At our company, we also like to track relevant social activities around our space. We use a social lead monitoring solution we developed in house to identify and engage with leads based on social activity directly in our marketo database.

    Hope that helps, if you find yourself with any subsequent questions feel free to email me directly at kat@socedo.com.

    Terms & ConditionsAccessibility statement

    Loading footer...