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Frank_Geldof1
Frank_Geldof1
Level 3
February 16, 2018
Solved

Benchmark / Assessment Tools integrated with Marketo

  • February 16, 2018
  • 3 replies
  • 4579 views

Hi,


We are looking for a tool that integrates with Marketo that helps us with the execution of advanced assessments and benchmarks.

I have found:

Do you know any more tools that I need to consider?

Thanks for your input,

- Frank

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Best answer by Frank_Geldof1

@Darrell Alfonso​

Update: We no longer focused on finding benchmark software but decided to use Riddle.com which we will hookup to Marketo using Zapier. With Riddle is simple to use and fulfills the need we have.

Have a nice day,
Frank

3 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
February 16, 2018

Hi Frank,

Survey monkey is not a self assessment tool, it's a survey tool. You probably can use it for assessments, but it will not be very easy. Their Marketo connector is well designed a provides a lot of insight, but quite expensive, IMHO.

SnapApp is a good solution for self assessments, but their Marketo connector could be better. It is much more expensive than Survey Monkey.

-Greg

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    February 18, 2018

    hey frank, what do you mean by assessments and benchmarks?

    Frank_Geldof1
    Frank_Geldof1Author
    Level 3
    February 20, 2018

    Hi @Darrell Alfonso​,

    Assessment >  measure the ability of your company to omnichannel, experience-driven commerce e.g. E-Commerce Maturity

    Example: Marketing Assessment: B2B or Free Tool to Assess Commerce Maturity

    Benchmark > compare your business results against the industry benchmark to see how you’re performing

    Example: https://unbounce.com/what-is-a-good-conversion-rate/

    /// Frank
      Darrell_Alfons2
      Darrell_Alfons2
      Level 10
      February 20, 2018

      Oh ok gotcha, I thought you were trying to run something in Marketo.

      Would love to know how you progress on this project!

      Frank_Geldof1
      Frank_Geldof1AuthorAccepted solution
      Level 3
      September 13, 2018

      @Darrell Alfonso​

      Update: We no longer focused on finding benchmark software but decided to use Riddle.com which we will hookup to Marketo using Zapier. With Riddle is simple to use and fulfills the need we have.

      Have a nice day,
      Frank

      /// Frank
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