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Nicholas_Manojl
Nicholas_Manojl
Level 8
December 10, 2015
Question

B2C opportunity data

  • December 10, 2015
  • 2 replies
  • 1411 views

Out of the box Marketo is pretty great for B2B.

But does anyone have any tips for thinking about opportunity data in a B2C environment?

One of the issues I have with opportunity data at the moment is that it is so closely tied with the Account/company.

Ideally, I wonder if I should just submit an idea to Marketo to store financial information outside of the opportunity object and have that kind of info attached to the lead record?

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2 replies

A
Anonymous
December 10, 2015

That is definitely possible already with a custom object in Marketo, so no need for a feature request.

Nicholas_Manojl
Nicholas_ManojlAuthor
Level 8
December 10, 2015

But do custom objects work with the Analytics tools?

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