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Jamie_Hunter
Level 2
August 14, 2018
Question

B2B Webinar Performance

  • August 14, 2018
  • 3 replies
  • 2795 views

Hi everyone!

Is anyone able to share their company's B2B webinars perform? What metrics/conversions are you looking at?

-Email Click-to Registration Page conversoin

-Registration Page visit-to-Registration (form conversion)

-Total Registrants / No Shows / Attendees?

-Acquired by (Net-New leads)

I'm curious how other B2B companies measure their webinar performance. Let me know if you can weigh in!

Thanks!

Jamie

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    3 replies

    Jackie_Potts
    Jackie_Potts
    Level 6
    August 15, 2018

    We look at the metrics you mention above. We also measure what the goal is for them to do after the webinar.

    Josh_Hill13
    Josh_Hill13
    Level 10
    August 15, 2018

    This varies widely by industry and list. There are prob some basic benchmarks online if you search.

    Amy_Goldfine
    Amy_Goldfine
    Level 9
    August 15, 2018

    ON24 has great benchmarks. They do a webinar and white paper every year on Webinar Benchmarks.

    We look at the same baseline metrics that you do. We also look down the funnel to see opportunity influence, etc.

    Amy GoldfineMarketo Champion & Adobe Community Advisor
      J
      Jamie_HunterAuthor
      Level 2
      August 16, 2018

      Thank you!

      Amanda_Thomas6
      Amanda_Thomas6
      Level 8
      August 16, 2018

      Hi @Jamie Hunter​! We measure the same ones you mentioned & also measure invite email performance with timing. We find 2 weeks and a few days before get the most sign ups. We also measure % registered from email vs social vs direct website sign ups. We get about 80% registered through email and for events we get about 30% registered from email.

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