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April 1, 2015
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B2B SaaS Email and Lead Channel Industry Success Benchmarks

  • April 1, 2015
  • 2 replies
  • 1352 views
Hello,

I'm writing because I'd like to know if you know what the B2B SaaS industry benchmarks would be for the metrics below? Are there reliable third-party sources or studies you can refer me to? I believe Marketo used to have an email marketing survey you could take? Not sure if they still do. Any feedback would be great!

Metric Benchmarks
1) Email Deliverability %-
2) Email Open %- 
3) Email Click %-
4) Email Clicked-to-Open %-
5) Website Channel Lead Conv %-
6) Paid Channel Lead Conv%-
7) Tradeshow Channel Lead Conv%-
8) Webinar Channel Lead Conv%-
9) Phone Channel Lead Conv%-
10) Social Channel Lead Conv%-

All the best,

Andrew
 
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Best answer by Josh_Hill13
try this
http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/

2 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
April 1, 2015
try this
http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/
April 1, 2015
Thanks Josh! Very helpful sir!
-Andrew