B2B Multi touch attribution and lead source implementation | Community
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Sean_Richards
Sean_Richards
Level 4
May 22, 2018
Question

B2B Multi touch attribution and lead source implementation

  • May 22, 2018
  • 1 reply
  • 1708 views

Anyone have any good resources that would help us implement a robust B2B Multi touch attribution and lead source tracking program(s)?

I mean I understand a lot about it, but implementation guides seem hard to come by. Any resources would be appreciated.

Thanks in advance.

Sean

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    1 reply

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    May 23, 2018

    Hey Sean,

    Marketo with a CRM isn't really setup to do multi-touch attribution well. Only first and last touch.

    So you will need RCE or Bizible or Brightfunnel etc.

    And the guide you are looking for, will be the instruction guide on how to setup those tools.

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