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Level 9
November 11, 2014
Question

B2B Benchmark Email Charts

  • November 11, 2014
  • 3 replies
  • 1279 views
Hi all!

What sources do you use to see email benchmarks, other than your own historical data? This is B2B!

Thanks,
Kim
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3 replies

Dory_Viscoglio
Level 10
November 11, 2014
Hey Kim, this is sorta blasphemy, but I like the Silverpop Email Benchmarks report. I also am pretty biased in liking/using the eMarketer reports on email benchmarks. If you'd be interested in seeing any of them (typically only available to subscribers) let me know, and I'll see what I can send your way :) dviscogliosi@emarketer.com
Josh_Hill13
Level 10
November 11, 2014
I've got a list here
http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/
kpara3-2Author
Level 9
November 12, 2014
Thanks guys. Yes, I was looking for something along the lines of the chart that Silverpop gives but for B2B.