Avoid sending emails to Unsubscribe

Question

Hi,

We use MarketO to send marketing emails to our Leads. I have a situation where for a particular company I have to avoid sending future emails. I do "Unsubscribe" for all leads from that company, but there is no way to ensure that new leads from that company will also get auto-unsubscribed.

Is there a way, I can list this company and tell MarketO to avoid emails to anybody in this company? Even avoid the Operational emails.

Thanks,

Naveen

Anonymous · Accepted Answer

Hi Naveen - Several thoughts. The first is to ensure that a company recieves no emails at all you'd want to create a smart campaign. That smart campaign would be triggered, Data Value Changes / Company name (contains) COMPANYNAME, COMPANYNAMELONG, COMPANYNAMESHORT, COMPANYNAME CORP. Etc. Any derevation of a company name which could be created should be in the smart list trigger. Then in the flow step change data value Blacklist= True.

This is stronger than an unsubscribe because it negates operational emails. This isn't to be used lightly as the only way to send emails again is to run a different change flow to move them back to blacklisted=false.

Anonymous · Answer

Thanks Adam. This worked for me. With a big lead gen team this kinda becomes necessary. Instead of company names, I used this with email domain.

One question however - WIll blacklist work for Operational emails also(Which bypass Unsubcribe). I read conflicting views on that in the forums.

Thanks,

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