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Megan_Reed1
Megan_Reed1
Level 4
January 31, 2014
Question

Average Percentage of Anonymous Leads Converting into Known Leads

  • January 31, 2014
  • 1 reply
  • 603 views
I know there are a ton of factors that would determine this percentage, like conversion point success, library of content "gifts" provided, among others... BUT does anyone have a general percentage of how many anonymous leads would convert into known leads. With a low percentage of "good" conversions right now, would you think 1%, 5%, 20%? Any statistics would be great... even educated guesses are welcome. Thank you!
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1 reply

A
Anonymous
January 31, 2014
I think you need to break this into two groups...

-Marketo deployments where the emails comming from Sales at the top of the funnel are not using Sales Insight
-Marketo deployments where emails coming from Sales at the top of the funnel are sent using Sales insight ( much-less anonymous )
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