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James_Gunn-1
James_Gunn-1
Level 2
June 7, 2016
Question

Automated confirmation emails bouncing - Blocked by Symantec

  • June 7, 2016
  • 1 reply
  • 2644 views

Hello,

We regularly run webinars and are big users of the Marketo - GoToWebinar integration. Customers register via a Marketo form on a Marketo landing page, their program status us update to registered and they are sent a confirmation email from Marketo containing their unique GoToWebinar URL.

However, I've noticed these automated confirmation emails have high hard bounce rates. When I look into our customers' activity records I keep seeing the following message as to why the email bounced:

553-Message filtered. Refer to the Troubleshooting page at 553-symanteccloud.com/troubleshooting for more 553 information. (#5.7.1)

Strangely, if I manually resend the email it goes through fine. The problem seems to occur when the email is sent via a smart campaign, triggered off a form submit.

Can anyone shed light on what might be happening here? Has anyone experienced this 553 message?

Thanks,

James

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
June 7, 2016

Are there any tokens that may not be populated at the time of the initial send?

Ulf_Deeg
Ulf_Deeg
Level 3
June 7, 2016

Hi Sanford, around that...

if the smart campaign is triggered by Webinar program status > registered, all the custom tokens, such as unique URL to the GoToWebinar shuold be populated by the integration, right? No need to put in an extra wait step, I assume.

Best

Ulf

SanfordWhiteman
SanfordWhiteman
Level 10
June 7, 2016

A wait step is recommended because (AFAIK) the token is set asynchronously, even if it is very fast in clock time.

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