Autmatically exlude inactive records from receiving all or any emails | Community
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Michelle_Tizian
Level 10
March 27, 2013
Question

Autmatically exlude inactive records from receiving all or any emails

  • March 27, 2013
  • 4 replies
  • 1030 views
I created a smart list of all inactive records in Marketo and I'm wondering if there's a way to have a system wide way of excluding them from all or any email campaigns without having to add them as a filter for each email campaign?
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4 replies

March 27, 2013
You can select the leads on the list and do a flow action to change data value and make them marketing suspended.

That being said - I'd make sure that this is truly what you want - I'd suggest doing some focused campaigns to get them engaged - if you don't communicate with them they may never be active...
Michelle_Tizian
Level 10
March 27, 2013
Hi Clinton,

I actually thought about suspending them, however, at the moment those who are inactive are characterized as dead people, moved to another company and we don't have any info on where they went, or we can't track but also in the pool are those who are not doing anything with the emails. But we are going to run a campaign to weed out the truly inactive but has valid contact info to engage from the dead. 
March 27, 2013
If you are an enterprise customer you could push those to another "Dead" partition - them simply limit emails to the leads in your primary partition.
Michelle_Tizian
Level 10
March 27, 2013
Hi Clinton,

Nope just a Standard customer. :( I guess I'm missing out.