Associating Annoymous behavior with SFDC Contact | Community
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Wendy_Schott
Wendy_Schott
Level 2
May 28, 2019
Question

Associating Annoymous behavior with SFDC Contact

  • May 28, 2019
  • 1 reply
  • 4808 views

As users signup for a trial of our site we will be adding them to SFDC first:  As some need to be added as Contacts and some as Leads.  

We will then sync these users to Marketo.   Is there a way through the munchkin API to get the anonymous
ID, pass it to SFDC when the account is created,  then sync to Marketo passing a munchkin UID so that when the person record is created in Marketo it can recognize it as a known user and then associate it with the past activity?  #munchkin code‌ #munchkin api‌ #munchkinid‌

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
May 28, 2019

This will not happen automatically. You're on the right track, though.

You don't use the Munchkin API at all. You only need the Munchkin cookie (_mkto_trk). Post that as a hidden field to SFDC. Let it sync to Marketo. Once in Marketo, send a webhook to the loopback forms endpoint, including the cookie. Search for "loopback form post" and there are several threads on this.

Jep_Castelein2
Jep_Castelein2
Level 10
May 28, 2019

I have used the "loopback form post" since 2011 so it definitely works. On the bottom of this article is a screenshot with an example: https://nation.marketo.com/thread/26442

However, it is also fair to note that it has never been supported, so if you have any issues/questions, Marketo Support will not be able to help. Also, if the data center setup ever changes, it may stop working.

Alternatively, you can use the "Associate Lead" REST API, which is also a valid solution, but it would require the development of a "Proxy": the Webhook calls the Proxy, which then calls the Marketo REST API to do the association. 

SanfordWhiteman
SanfordWhiteman
Level 10
May 28, 2019
Alternatively, you can use the "Associate Lead" REST API, which is also a valid solution, but it would require the development of a "Proxy": the Webhook calls the Proxy, which then calls the Marketo REST API to do the association. 

And has a DoS vulnerability because rarely if ever do people throttle the rate of intake through the SFDC form (thinking they have the headroom on the SFDC side).

Of course if you use an API gateway you can also use an alternative API authorization mechanism, which is what we do to keep API users below a certain # of calls per day. Rather brute-force, though.

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