Assign email to tracking cookie before lead is created in Marketo?? | Community
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A
Anonymous
May 1, 2018
Question

Assign email to tracking cookie before lead is created in Marketo??

  • May 1, 2018
  • 2 replies
  • 3562 views

Basically, I have the munchkin code on my site.  When a form is filled out, it send that data off to SalesForce.  Then it trickles down to Marketo.  Can I assign the anon tracking cooking an email on form submission, and when it finally trickles down into Marketo (takes about 5 minutes) would it make the connection?

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2 replies

Jim_Thao7
Jim_Thao7
Level 8
May 1, 2018

Unfortunately, it won't.  When a record syncs down from SFDC, it does not dedupe. 

Based on your request, why not send the data off to Marketo instead of SFDC upon form submission and then sync the lead to SFDC from Marketo.

A
Anonymous
May 2, 2018

Hey Jim,

     Thanks for the response.  That is how we were originally doing it.  And based on some research and responses to my question it looks like data just needs to flow to Marketo first and trickle down into SalesForce.

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 2, 2018

Hi Andrew Fox​,

And based on some research and responses to my question it looks like data just needs to flow to Marketo first and trickle down into SalesForce.

This is not a fatality.

Read my previous answer.

-Greg

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 1, 2018

Hi Andrew,

If you are still using the good'ol web-to-lead forms from SFDC, you should rapidly get rid of them, they are a true catastrophe. 1999 technology that has never been updated and is completely obsolete (starting with its incapacity to deduplicate)...

Otherwise, if you are using a more modern technique, you can read the mkt_trk token and pass it to salesforce in a dedicated field, then from there, push it in Marketo. Once the data is in Marketo, you will need to fire a webhook that will call the save2 endpoint. See for instance here: https://nation.marketo.com/message/166007-re-simplest-way-to-associate-a-contact-coming-from-crm-with-the-marketo-cookie…

But, as pointed out by Jim, better if you can replace the forms by Marketo forms and push the leads from Marketo to SFDC, rather than the opposite. Your current duplicate still increases the risk of duplicate creation.

-Greg

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