Are We Underestimating the Risk of Poor QA in Marketing Campaigns?

I’ve been reflecting on how campaign execution has evolved in Adobe Marketo Engage — workflows are becoming more complex with advanced segmentation, dynamic content, and multi-step engagement programs.

However, QA processes often still rely heavily on manual validation, checklists, and last-minute reviews.

This makes me wonder:

• Are we underestimating the risk of QA gaps in campaign execution?
• How confident are teams in catching issues before launch (especially at scale)?
• Does manual QA still hold up for more complex engagement programs?
• How do you balance speed vs reliability in your campaign releases?

We have built a solution that could reduce manual efforts and ensure quality campaigns. But before that 

just trying to understand how others in the ecosystem are approaching this and whether this is a growing concern.

Would love to hear your thoughts and experiences.