Are there any Cvent + Marketo users here? | Community
Skip to main content
Ayan_Talukder
Ayan_Talukder
Level 4
October 6, 2016
Solved

Are there any Cvent + Marketo users here?

  • October 6, 2016
  • 15 replies
  • 9739 views

We onboarded Cvent this summer, great tool and had all of the features we wanted. However we started to notice a few issues with the data from Cvent syncing to Marketo. We set up everything as instructed and was told everything looked fantastic. After two events we just hosted, we noticed the data was not always making it through to Marketo from Cvent. It got so bad, that only 50% of the people attended our most recent event ended up with their status changed in Marketo.

We had to manually update the rest, but it's been a real pain. I just wanted to reach out to the community and see if there are any other Marketo + Cvent users here?

I have to be honest, the Cvent integration with Marketo is pretty out-dated. They rely on a Campaign is Requested trigger and look to see if the Source is Web Service API. I am concerned Marketo is unable to handle the calls coming from Cvent and is missing them.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Ayan_Talukder

Just to provide an update from 2 years ago, Cvent has been working much better now. They have finally integrated REST API along with having SOAP API making campaign calls. We have seen far less issues with the lead data transferring over to Marketo, but have encountered some newer issues such as:

  • Cvent requiring the same field type (e.g. string, integer, boolean, etc.) when mapping the Cvent fields with Marketo fields. The only resolution for this was creating a new field. In our case it was Phone Extension which was a string value in Marketo previously.
  • Issues with the Marketo external authentication blanking out our Marketo values because Cvent changed the way certain fields authenticated. For example our Province field would have the fully spelt out name such as Ontario. Cvent modified their authentication with a province code (in this case ON). When Cvent tried to populate the Province field, it was looking for "ON" and did not recognize the full name (Ontario). It then blanked out the Province field and cleared it in Marketo afterwords. We had to convert all of our province fields to the "province codes" to avoid this issue.
    • We're trying to figure out if external authentication is even worth it since it seems to be causing more issues for our customers than helping.

15 replies

Show previous replies
A
Anonymous
May 17, 2017

Hi,

One other thing I meant to include, but didn't. A great way to help troubleshoot integration issues is to run the "Records Transferred to Marketo" report. It's a standard report that exists in the reporting area. That report can help you identify failures during a specific time period, which is certainly helpful in the troubleshooting process. I've found this report to be an invaluable tool when diagnosing the cause of integration challenges.

Thanks,

Drew

    Benjamin_Ortiz1
    Benjamin_Ortiz1
    Level 4
    May 18, 2017

    We've been attempting to use the cvent/marketo integration since January of this year with numerous issues (leads not syncing over to marketo, program statuses not changing, list import function not working). After going back and forth with Cvent for months it seems like they might have a solution to the problem which they are currently testing internally. Until then the integration is useless in my opinion, and I would advise anyone to not use it until it is working properly.

      ChristinaZuniga
      ChristinaZuniga
      Level 9
      May 18, 2017

      I was told that the internal fix would take 6-8 weeks, which put it just before my event. I'm a very unhappy customer and have to have an intern reconcile each registration to make sure that we aren't losing data (which we've already seen)!

      A
      Anonymous
      May 18, 2017

      Hi Christina,

      Curious... Did they tell what you the issue is and what the fix is? I've not had this long of a wait time to fix any of the  issues I've encountered with the Cvent integration, so definitely curious to know more.

      Thanks!

      Drew

      Benjamin_Ortiz1
      Benjamin_Ortiz1
      Level 4
      May 18, 2017

      It has to do with cvent switching to the REST API, if you purchased the integration recently I would advise getting a refund as the product they sold you is not functional.

      A
      Anonymous
      May 19, 2017

      Hi Benjamin,

      Same offer to you as to Christina above. If you'd like to see if we can figure it out on a quick GoToMeeting, I'd love to try to help. As I mentioned, I just went through a brand new integration recently and it's working just fine. Perhaps I can be of help. If you're interested, let me know at drew@leadmd.com.

      Thanks,

      Drew

      A
      Anonymous
      October 4, 2017

      Hi Drew,

      I am trying to confirm the integration set up between our Marketo instance and Cvent. I have been told that Marketo is a listener and only receives data from Cvent. Also, I would be interested to know if the optimal way to use the Cvent platform with Marketo is to send all emails from Cvent and use Marketo as the lead capture. I would be interested to know how others are using their integration and what is truly optimal. We want to manage against any unsubscribes to ensure we are not including them in any event sends but I believe this could be accomplished by vetting the initial list but still sending the emails from Cvent. Any and all feedback is appreciated.

      Thanks,

      Adee

      A
      Anonymous
      July 5, 2017

      We are about to roll out our Cvent/Marketo integration in the next coming months. Looking for any videos, tutorials, etc. Thanks, all!

      Benjamin_Ortiz1
      Benjamin_Ortiz1
      Level 4
      July 5, 2017

      There should be a Marketo/Cvent integration guide when you login to cvent. We were told the new marketo release is slated for this August.. I would ask your account manager at cvent about this before you set anything up.

      Ayan_Talukder
      Ayan_TalukderAuthorAccepted solution
      Level 4
      April 10, 2018

      Just to provide an update from 2 years ago, Cvent has been working much better now. They have finally integrated REST API along with having SOAP API making campaign calls. We have seen far less issues with the lead data transferring over to Marketo, but have encountered some newer issues such as:

      • Cvent requiring the same field type (e.g. string, integer, boolean, etc.) when mapping the Cvent fields with Marketo fields. The only resolution for this was creating a new field. In our case it was Phone Extension which was a string value in Marketo previously.
      • Issues with the Marketo external authentication blanking out our Marketo values because Cvent changed the way certain fields authenticated. For example our Province field would have the fully spelt out name such as Ontario. Cvent modified their authentication with a province code (in this case ON). When Cvent tried to populate the Province field, it was looking for "ON" and did not recognize the full name (Ontario). It then blanked out the Province field and cleared it in Marketo afterwords. We had to convert all of our province fields to the "province codes" to avoid this issue.
        • We're trying to figure out if external authentication is even worth it since it seems to be causing more issues for our customers than helping.
      Terms & ConditionsAccessibility statement

      Loading footer...