Are the MSI Flames / Urgency Relative? | Community
Skip to main content
A
Anonymous
April 15, 2013
Solved

Are the MSI Flames / Urgency Relative?

  • April 15, 2013
  • 2 replies
  • 1277 views
The stars represent a lead's score as it compare's to everyone else's. Flames, however, show that the lead score has increased "lots" lately.

If our lead score threshold is, say, 10 - an increase in 5 points should be more urgent than if the threshold were 100.

I think the Marketo calculations take this into account, but can anyone confirm?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by
Yes, they're both relative to the rest of your database's score and urgency, as far as I can tell. It's part of the reason why having some negative scoring mechanic in place is so important, otherwise you get these artificially high scores that skew the relative scoring for the rest of your leads.

2 replies

A
Anonymous
April 15, 2013
Delinda, that is my understanding.  Be sure that your Flames is based on an activity/behavior/implicit score and not a demogrphic/explicit or combined score or leads may have a lot of Flames right after you calculate their demographic/explicit score.
A
Anonymous
Accepted solution
April 15, 2013
Yes, they're both relative to the rest of your database's score and urgency, as far as I can tell. It's part of the reason why having some negative scoring mechanic in place is so important, otherwise you get these artificially high scores that skew the relative scoring for the rest of your leads.
Terms & ConditionsAccessibility statement

Loading footer...