Are forms created in Marketo susceptible to SPAM? | Community
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August 29, 2014
Question

Are forms created in Marketo susceptible to SPAM?

  • August 29, 2014
  • 3 replies
  • 986 views
I'll be getting started with Marketo soon.  I currently only have a sandbox.

Are landing page forms susceptible to spam robots?
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3 replies

Dory_Viscoglio
Level 10
August 29, 2014
Hi Geoff, Marketo has done their best to prevent spam fillouts, but sometimes they do slip through. That said, I would advise against using captchas or other spam prevention methods, and try to weed them out on the backend, as captchas or other spam preventers just result in more (challenging) things for your true form fill-outs to have to complete.
Josh_Hill13
Level 10
August 29, 2014
Yes, Marketo forms have improved on spam. I honestly haven't seen this as a big issue in 2 years. What you can do is create anti-spam automation that checks for Blank Leads or BS leads and then delete them. Most firms do this as part of data management.
August 29, 2014
I agree...you can also set smart campaigns up to catch common fake emails - like abc@xyz or a@a, etc.