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A
Anonymous
August 31, 2015
Duplicate

Apply Lead Scoring to RTP Campaigns

  • August 31, 2015
  • 2 replies
  • 1523 views

When a lead performs some kind of interaction with an RTP campaign there should be a way to apply a lead scoring action to them. This is probably a larger project that would more deeply tie RTP to the rest of the Marketo allowing for deeper campaigns.

    2 replies

    David_Myers
    David_Myers
    Level 4
    November 12, 2015

    Hi Josef,

    Thanks for the idea, you can link RTP campaign interactions (clicks) to the Lead in Marketo's Lead Database and then in Marketing Activities set up a Smart List saying when a lead clicks on a specific RTP campaign, add a value to their Lead Score.

      K
      kh-lschutte
      February 7, 2020
      No text available
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