Append utm parameteres to e-mail links

Forum|Forum|10 years ago
February 5, 2016
2 replies
3048 views

Hi,

From what I understand, Marketo does not have an automated way to append utm parameters to links in an e-mail.

Has any out there figured out a way around this?

We have a news letter e-mail (alongside other e-mails) with at least 45 links and it would be really tedious to append utm parameters to every link.

The last option for me would be to build a stand alone PHP application that takes the utm paratmeters as input, parses the e-mail html code and spits out the same appending the utm parameters to every link.

I'd really appreciate any inputs.

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SanfordWhiteman

Level 10

The last option for me would be to build a stand alone PHP application that takes the utm paratmeters as input, parses the e-mail html code and spits out the same appending the utm parameters to every link.

I'm glad you said that would be the last option!

It's actually something you can do with a bookmarklet.

Josh_Hill13

Level 10

Or you can just use excel to output the needed links. There's a sheet on my website for this.

I like automation and it'd be nice if this were in Marketo, but it's not.

But you can also setup My Tokens to do this as well and just make sure your links have the appropriate tokens and let it run automatically.

Andy_Varshneya1

Level 7

To add to the chain of options, I've created a program in Marketo with a single field form and an LP that adds the tracking parameters and spits out all the different possible combos.

Happy to walk you through it if you'd like.

Grégoire_Miche2

Level 10

Hi Vishal,

Vote :

-Greg

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