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December 16, 2014
Question

Anyone able to create an email response index?

  • December 16, 2014
  • 1 reply
  • 738 views
Ideally, we would count the number of opens or clicks per email and divide by the number of emails delivered. I can create a score for each email delivered and increment by 1, but how can we create a score for email opens/clicks that is a max of 1 per each unique email? Perhaps this can be done outside of Marketo and imported back in.
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1 reply

Gunjan_Batra1
Level 4
December 16, 2014
Hi Jason,

Can you share a practical example of your scoring and calculations?

Thanks,
Gunjan