Anybody using an alternative Marketo scoring for customers? | Community
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A
Anonymous
August 27, 2015
Question

Anybody using an alternative Marketo scoring for customers?

  • August 27, 2015
  • 1 reply
  • 1300 views

I'm planning to use a second score system to qualify customers in a retention funnel - from the moment they buy our product to when they become our ambassadors. Something along the same lines of qualifying leads in an acquisition funnel.

Would love to exchange ideas with somebody who has implemented this or is planning to.

Cheers,

Rei

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1 reply

A
Anonymous
September 1, 2015

Hmm? Great concept. Customer Stage Scoring with Regression Scoring running behind it keeping it honest. You could use it to guide the course or prime Cross Sell/Up Sell. It would probably be easier to conceptualize a model knowing the product.

But off the top of my head maybe something like:

- New Customer

- Product Loyalist

- Product Ambassador/Evangelist

Interested to see what you come up with. Good Luck!

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