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A
Anonymous
November 28, 2013
Question

Any good resources on creating a direct mail program in Marketo?

  • November 28, 2013
  • 2 replies
  • 811 views
I'm looking to set up a program to track activity and success of a direct mail campaign (related to an event program). However I want to report on this separate to the email invites. 

Are there any good resources on how to do this in Marketo?
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2 replies

A
Anonymous
November 28, 2013
The Email Performance report could be an option. You can use the Setup tab to select specific emails and set time frames for reporting.
Dan_Stevens_
Dan_Stevens_
Level 10
November 28, 2013
Amanda, we're in the same situation.  We wish to track activity/success - by channel - for 4 separate channels.  Each of these channels are defined appropriately in Marketo (each with different progression/success steps).  So we had to create 4 separate programs - even though the landing page and call-to-action were the same for all - in order to achieve the type of reporting that we desired. 
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