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October 19, 2015
Question

Anonymous leads - Company info

  • October 19, 2015
  • 2 replies
  • 1210 views

​Hello all,

I have a question regarding the "anonymous leads" part. Why  sometimes ther is not any info regarding the name of the company in this section?

Thank you in dvance,

Best regards,

Julien

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2 replies

Stijn_Heijthuij
Level 6
October 19, 2015

Hi Julien,

The infered company is based on the IP of the visitor. Not all leads are on a known (corporate) network. Some of them visit from home or through a mobile network. In these cases it's difficult for Marketo to infer the lead's company name.

Hope this helps

Mike_Reynolds2
Level 10
October 19, 2015

There isn't any way to put info into the Company/Account object for anonymous leads. As @Stijn Heijthuijsen​ said, inferred company will pull data if the IP being connected through passes that data over. It all depends on the network--some will share that info while others won't, or some people will be working from home or from Starbucks.

October 20, 2015

Thanks a lot both of you for your replies! It is really helpful.