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Anonymous
May 28, 2014
Question

Anonymous landing page customization

  • May 28, 2014
  • 3 replies
  • 946 views
Please confirm, but there is no way to customize a landing page based on anonymous user correct?

Not sure why this isnt a feature - as the goal is to convert anonymous to leads.

e.g. if user is anonymous and cookied, show them content based on their history.
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3 replies

Jep_Castelein2
Jep_Castelein2
Level 10
May 28, 2014
You can use Marketo Real-Time Personalization for this, which is an add-on product. 
Dory_Viscoglio
Dory_Viscoglio
Level 10
May 29, 2014
Hey Jep, just a question that you might know the answer to in regards to RTP... let's say the inferred company of an anonymous lead comes up as Bank of America, does Insightera/Marketo know to display financial (assuming we've set something up for financial), or do we have to have our own knowledgebase where Bank of America = financial?
Jep_Castelein2
Jep_Castelein2
Level 10
May 29, 2014
@Dory: yes, the firmographic data is part of RTP
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