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A
Anonymous
July 27, 2016
Question

Analyzing Email Success by Lead Source?

  • July 27, 2016
  • 1 reply
  • 746 views

I want to do an analysis of my database and the success of the emails I send, by lead Source.  I know that people that download white papers on my site perform better over time than say, those that we acquire from purchased lists.  How can I export email stats with the primary column being lead source, not email title?

Josh

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1 reply

A
Anonymous
July 27, 2016

This requires RCA to be done easily.

The other thing you can do is set up a segmentation based on lead source in your lead database.  Then apply the segmentation to your email report.

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