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Anonymous
February 16, 2016
Question

Analytics on plain text recipients?

  • February 16, 2016
  • 1 reply
  • 1292 views

In mailchimp there is a feature that allows you to view the number of email recipients that receive plain text (as opposed to HTML) versions of an email. Does such a feature exist within Marketo?

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
February 17, 2016

Hi Brandon,

No, I do not think so and it would not make much sense : Marketo does not send either one of the other versions, it always send the 2 in a multi-part message and the email client chooses the one to display.

I wonder how Mailchimp would know this though, unless it really send one or the other version alternatively.

@Dory Viscogliosi had a nice idea in another post: if you set your links in the 2 version to have different url parameters, you may know at least how many leads clicked a text version vs a HTML version.

-Greg

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