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A
Anonymous
November 7, 2014
Question

Analytics by Type of Recipient

  • November 7, 2014
  • 3 replies
  • 1350 views
I saw an old post on this, and it seemed like the system couldn't handle it.  I'm curious if anything has changed.

I want to see the metrics of a given email campaign by the different lists we sent to.  It's one thing to get the overall picture in the report that exists in the Analytics area, but I want to see how our prospects are doing compared to our buyers, who are already very engaged with us.
 
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3 replies

Josh_Hill13
Josh_Hill13
Level 10
November 7, 2014
You can use the Smart List section of the report to constrain the data displayed. So just add a smart list to say "Prospects", then have another report say "Buyers"

It can't show you the data side by side though. You can export to xls and do that there.
A
Anonymous
November 7, 2014
You can create a Segmentation to subset your audiences. Perhaps key prospects, wider 'crap', new customers, long-term customers. Then you can add that Segmentation to many reports & filter the results automatically.

Adam
A
Anonymous
November 7, 2014
Thank you.  Yes, I've seen both of these answers before.  These are not going to work for us; we frequently email to smaller subsets of the whole database, so segmentations don't work.  As for running the constraint, that seems so onerous when I want to run a weekly report; setting it up separately each time seems silly.

I'm surprised at how such a basic feature of most email clients is not present in Marketo.
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