Analysing lead fatigue in a lead nuture program. | Community
Skip to main content
Laura_Abbott
Laura_Abbott
Level 2
June 17, 2016
Question

Analysing lead fatigue in a lead nuture program.

  • June 17, 2016
  • 1 reply
  • 1528 views

I want to create a report which measures engagement with an engagement stream based on length of time in the stream/number of emails received.

E.g. 50% of people clicked on the first email they received, 20% of people clicked on the second etc I expect there to be a drop off in engagement over time and would like to use this as a metric when measuring success.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
June 17, 2016

Hi Laura,

You may want to use the content engagement score that is provided by Marketo. It combines open rates, click rates and unsubscribe rates.

From my experience, it is not sure that you will observe a decline. It really depends on the quality of the content. If the content in good, it might even be the opposite...

-Greg

Laura_Abbott
Laura_AbbottAuthor
Level 2
June 17, 2016

Thanks, I'm not sure I will see decline either although our current nuture campaign at the moment is pretty basic and not great. I'm just hoping to see what happens now to benchmark against my improvements.

I can only see engagement score against the emails themselves not against time someone has spent in the nuture campaign or the amount of emails they have received.

Terms & ConditionsAccessibility statement

Loading footer...