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Yoav_Guttman1
Yoav_Guttman1
Level 4
September 18, 2015
Question

Alternatives To Salesforce?

  • September 18, 2015
  • 1 reply
  • 1368 views

I am curious in exploring some CRM tools that are alternatives to Salesforce. Ideally, these would all work alongside Marketo as well. What alternatives to Salesforce are out there? Anyone have any specific recommendations or warnings?

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
September 19, 2015

This a giant question.

First, why do you want to do this? I would avoid having more than one CRM.


Second, how do you want this to work with (or not with) Marketo?

The reality is Marketo has a tight integration with SFDC and MSD, and from there you use the API.

Dan_Stevens_
Dan_Stevens_
Level 10
September 19, 2015

Like Josh mentioned, the two CRM platforms where Marketo has the strongest/native integration is with SFDC and MS Dynamics (SFDC being at the top).  While the SFDC integration gives you the best compatibility/features, Marketo is continuously improving its integration with MSD (and making sure the feature set (e.g., Marketo Sales Insight) is common between the two) - given that more and more of its customers are using MSD; and due to the strategic partnership with Microsoft.

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