Allow "Duplicate Fields" filter to be used in segments | Community
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ravenmcfarlane2
Adobe Champion
ravenmcfarlane2Adobe Champion
Adobe Champion
April 24, 2026

Allow "Duplicate Fields" filter to be used in segments

  • April 24, 2026
  • 1 reply
  • 6 views

We have quite a bit of dirty data in our Marketo instance integrated with SFDC. While we establish internal alignment on deduplication logic to run via SFDC, we’d like a way to identify and segment Duplicates within our database. It seems the field “Duplicate Fields” is not available to be used within a segmentation. Could this please be reconsidered? Thank you, Raven McFarlane

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
April 24, 2026

Due to the way Segmentations are implemented, can’t see how this would ever be possible.

 

Segments are actually system-managed flat fields on the lead and they’re only updated when key fields on the single lead level are changed. That’s how they’re able to be updated in near real-time even with high volume, because they don’t look anywhere else. That’s also why they can’t use custom objects, program membership, or relative date fields (since relative dates are not changes on the lead).

 

The Duplicate Leads filter runs a query across the entire database, which means that if you trigger it on every individual change to, say, Email Address the load would be catastrophic! 

 

You can run a nightly batch to update an Is Currently in Duplicate Group field, then that field in turn gets used in a Segment SL.

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