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Anonymous
June 25, 2015
Question

All Casts vs. Last Cast

  • June 25, 2015
  • 1 reply
  • 1956 views

The engagement program I'm referencing is set on a 14 day drip. Each recipient that receives an email is automatically sent the next email in the stream on the next cast. Can anyone explain (clearly) to me why I see such a variance in all casts to last cast? It is my understanding now that the drop either means people unsubscribed or the data was incorrect (i,e bad email addresses).

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
June 25, 2015

All Casts - total emails sent all time for this Email whenever it is Cast.

Last Cast - # emails sent for this email at the last cast.

This is a rolling number. Each time a new person enters the Stream, they get Email 1 at the next Cast Date, then they move on. So the # will be different each time.

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