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A
Anonymous
January 9, 2013
Solved

Alert not ignorning Unsubscribe form?

  • January 9, 2013
  • 7 replies
  • 1579 views
I have an Alert setup that notifies me of new conversions on any form.  I have added a Trigger though on my Smart List for Fills Out Form - Not Contains - Unsubscribe.  That didnt work, so I added Fills Out Form - Form Name Is Not - Unsubscribe Form.

My smart list is set to use All, but I still get Unsubscribes through this Alert.  I'm apparently doing something wrong, but I'm puzzled to know what.  It seems very straight forward.
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Best answer by
Multiple triggers will always use "or" logic, even if you set it to use all. You can only use all with filters, but any one of those triggers will cause leads to request the smart campaign. Plus, the Fills out form is Any trigger is unnecessary anyway. If you just have one trigger that says "Fills Out Form is Not Unsubscribe", that is all you need. You will be alerted when any form is filled out other than the unsubscribe form.

7 replies

A
Anonymous
January 9, 2013
Does your smart list have multiple triggers? If so, each one is treated with "or" logic. So if you have:

- Fills out Form is Any
- Fills out Form Not Contains Unsubscribe
- Fills out Form is Not Unsubscribe

you would still receive notifications due to the first trigger. If you were to delete that trigger, it would work.

A
Anonymous
January 9, 2013
It does have multiple triggers, but I have the rule logic set to use All, so it uses And rather than or.
A
Anonymous
Accepted solution
January 9, 2013
Multiple triggers will always use "or" logic, even if you set it to use all. You can only use all with filters, but any one of those triggers will cause leads to request the smart campaign. Plus, the Fills out form is Any trigger is unnecessary anyway. If you just have one trigger that says "Fills Out Form is Not Unsubscribe", that is all you need. You will be alerted when any form is filled out other than the unsubscribe form.
A
Anonymous
January 9, 2013
Ahh, didnt know that about triggers.  Good to know.  They need to add AND logic for filters, but I assume there must be a valid reason not to if they havent already.  I'll give this a shot.

Thanks!
A
Anonymous
January 9, 2013
You can implement an "AND" condition with multiple triggers by adding a corresponding filter for each trigger and chosing "Use ALL filters"
A
Anonymous
January 9, 2013
Are you sure Elliott? That hasn't been my experience. Maybe I'm wrong, but here is the documentation: https://community.marketo.com/MarketoArticle?id=kA050000000L59R&src=comm 
A
Anonymous
January 27, 2013
I should have clariefied that you can "approximate" an "AND" condition. Only one trigger will fire, but the filters will evaluate that all the field values referenced in the other triggers are set to the desired values.
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